B2B​ ​Brand Strategy

The Centric Approach

What makes Centric different?

Centric Brand Advisors have real world experience in B2B brand positioning and marketing strategy across multiple categories. Our approach to brand consulting uses our practical ‘Inside – Out Methodology’. This approach allows our marketing consultants to identify relevant category drivers, detailed customer profiles and brand imagery in a competitive context. Here’s how we work with our clients to define their B2B strategy and translate it into ‘go-to market’ solutions.

Business scenarios where Centric can help

Centric’s B2B Brand Strategy support is helpful for firms who are engaged in the following initiatives:

  1. New Product Launch
  2. New Geography Expansion
  3. Reviving Brand Growth

Centric Tool Kit

b2b-1The Centric tool kit for B2B Brand Strategy is based on secondary research, social media analytics and in-depth primary research. The research is conducted in-house and is the basis of recommendations.

Our toolkits include the following :

  1. Stakeholder Perception Mapping
  2. Category & Competitive Context Overview
  3. Brand User Profiling and Pen Picture
  4. Drivers of Choice from user perspective
  5. Brand Imagery in a competitive context
  6. Barriers and triggers to trial and adoption

Key Deliverables and Last Mile Support

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Our focus is on results not reports.

Each brand strategy engagement dovetails into a focused, relevant and differentiated proposition.

Once the team is on-board and a road map has been defined, our principals actively facilitate last mile execution.

We offer complete involvement backed by years of sectoral and functional knowledge to help translate the brand strategy into execution plans.

Read more about B2B Brand Strategy in Action :

Hindu Business Line

Customer Profiling in an Inbound World by Rini Dutta

Related Case Studies