What we do : Customer Profiling and Analysis
A marketing plan linked to a detailed pen picture is both impactful and cost effective.
At Centric, we use our proprietary tools to draw a vivid pen-picture of to target audience. We then use our considerable expertise in marketing communication to create a targeted marketing plan to help achieve business results.
Business scenarios where Centric can help
Centric’s customer profiling services are helpful for both Established firms and Start Ups – who want to grow faster than their competition by using sharply targeted marketing campaigns for higher impact. Our profiling services are useful for firms in the following situations :
- Start Ups looking to Scale Up operations
- Established firms launching New Products
- MNC entering India and attempting to understand the Barriers and Triggers to Trial & Adoption
Customer Profiling in a B2B Context
Our focus is to ensure the marketing plan is sharply targeted at the right person. This directly impacts marketing efficiency in terms of quality of leads and higher engagement.
The Centric Tool Kit offers user profiling in terms of career information, academic background, job description, life stage and other relevant parameters. Based on the customer profiles, our Principals work with the Client to create a detailed marketing calendar and targeted communication campaigns.
- Use Cases include – Retail Software, IT SaaS, Med-Tech, Building Material, Media-Tech and Financial Services. The engagements have benefited business managers who want to grow using a cost effective, in-bound marketing campaign.
- Read more about our services in the Hindu Business Line
Customer Profiling in a B2C Context
Our services help increase marketing efficiency by creating communication plans that addresses the needs of a sharply defined target customer.
The Centric Tool Kit includes customer profiles – based on user generated data and primary research.
Customer profiles generated are detailed and comprehensive – including Lifestage Analysis and Brand Positioning Pointers. Based on the same, our Principals work with the Client to create a detailed marketing calendar and targeted communication campaigns. The profiling is very helpful for firms who are focused on customer engagement using digital media.
- Use Cases include – Fin Tech, Travel, Apparel, FMCG etc.
- Read more about Customer Profiling in the Digital World in YourStory.com
For further information on how our Customer Profiling and Communication Advisory services can help your firm, please contact email@example.com