Customer Profiling & Communication Advisory

What we do : Customer Profiling and Analysis

PROFILING1-minCustomer profiling based communication is an essential part of brand strategy – specially in the digital space.

A marketing plan linked to a detailed pen picture is both impactful and cost effective.

At Centric, we use our proprietary tools to draw a vivid  pen-picture of to target audience. We then use our considerable expertise in marketing communication to create a targeted marketing plan to help achieve business results.

 

Business scenarios where Centric can help

Centric’s customer profiling services are helpful for both Established firms and Start Ups – who want to grow faster than their competition by using sharply targeted marketing campaigns for higher impact. Our profiling services are useful for firms in the following situations :

  1. Start Ups looking to Scale Up operations
  2. Established firms launching New Products
  3. MNC entering India and attempting to understand the Barriers and Triggers to Trial & Adoption
Our profiling services have been used both B2B and B2C firms – and are specially useful for digital outreach situations where sharper profiling leads to higher efficacy of spends.

 

Customer Profiling in a B2B Context

PROFILING2-minCentric has a proprietary customer profiling tool that leverages user generated data (including social media) and interprets results on the basis of decades of real world experience.

Our focus is to ensure the marketing plan is sharply targeted at the right person.  This directly impacts marketing efficiency  in terms of quality of leads and higher engagement.

The Centric Tool Kit offers user profiling in terms of career information, academic background, job description, life stage and other relevant parameters. Based on the customer profiles, our Principals work with the Client to create a detailed marketing calendar and targeted communication campaigns.

  • Use Cases include –  Retail Software, IT SaaS, Med-Tech, Building Material, Media-Tech and Financial Services. The engagements have benefited business managers who want to grow using a cost effective, in-bound marketing campaign.
  • Read more about our services in the Hindu Business Line

Profiling Customers in a In-Bound World

 

Customer Profiling in a B2C Context

PROFILING3-minCentric helps firms who want a sharply targeted marketing strategy based on a real and true representation of their target audience.

Our services help increase marketing efficiency by creating communication plans that addresses the needs of a sharply defined target customer.

The Centric Tool Kit includes customer profiles – based on user generated data and primary research.

Customer profiles generated are detailed and comprehensive – including Lifestage Analysis and Brand Positioning Pointers. Based on the same, our Principals work with the Client to create a detailed marketing calendar and targeted communication campaigns. The profiling is very helpful for firms who are focused on customer engagement using digital media.

  • Use Cases include –  Fin Tech, Travel, Apparel, FMCG etc.
  • Read more about Customer Profiling in the Digital World in YourStory.com

LOGO

The Un-Metro Guy : A New Segment for Start Ups

For further information on how our Customer Profiling and Communication Advisory services can help your firm, please contact rini@centricbrandadvisors.com

 

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