These ads attempt to make us look afresh at sexual choices, victims of ill-health, caste / religious politics and much more. But are they successful in selling the brands they are trying to peddle?
As a business person, I look out for creative communication that romances my brand and gets people to buy my offering. Sure, I wanted to create excitement and perhaps even get an award or two, but the bottom line is the bottom line.
Today I see a deluge of ads (across multiple media) trying to make a bigger difference in people’s lives. Hopefully they are succeeding in initiating social change. But are they effective in selling products? The ads are great – and touch my heart effortlessly. However, the brand’s role is unclear. So I often remember the ad but forget the brand.
In my opinion, sensational ads, unless well crafted – are great pieces of creative communication but not necessarily effective selling tools. It’s very difficult to change brand perception
Let me know your views.