About Us

Get To Know Our Team

Centric Brand Advisors was established to help business leaders effectively bridge the gap between the brand’s promise and the customer’s needs. Our brand consultants have decades of real world expertise in diverse industries. Their individual areas of expertise are Business Strategy, Marketing, Sales and Process Management.We are focussed on bringing consumer insight and customer dynamics to the forefront of our engagements.



Rini Dutta

Co-Founder & Principal

Rini is the firm’s founder.

A graduate from IIM Calcutta from the 1997 batch, Rini has worked in Unilever, MetLife, Lavazza, Arvind and Titan Industries. Her expertise is in Consumer Understanding, Retail Brand Experience, Customer Journey Mapping and Marketing Management.

She has a successful track record in helping brands outcompete their categories in situations ranging from new product launches, brand revitalization, channel development and customer experience redesign.


K P Kumarvel


Kumar heads our Retail Management and Sales Consulting practice. He started his career in Usha International moving onto Crompton Greaves. Kumar has led the sales function for several companies including Arvind Brands, Reid and Taylor, Unibic Biscuits and VIA.com. His last assignment was with IIJT (Teamlease).

Kumar has successfully turned around companies and launched brands across categories. His professional strengths are Retail Strategy, Sales Process Mapping and Relationship Management.

Our Panel of Consultants

Branding Consultant
Marketing Consultant
Marketing Consultant
Retail Consultant