The Centric Approach to Marketing Consulting:
We believe the goal of marketing is to help the firm meet its business objective. Our pragmatic approach to Marketing Consulting is based on our decades of real world experience and understanding of contemporary business challenges.
Our consultants understand business objectives, profile the customer and evaluate the competitive context prior to recommending a marketing strategy.
Engagements involve re-aligning Brand Positioning based on Customer Insight and creating a Differentiated Communication Plan to achieve business goals.
- In summation : We work with clients to figure out the best way to help the brand fit into the customer’s life and communicate its end benefits effectively. Our marketing consulting integrate Traditional Communication and Digital Outreach for maximum impact.
Business Scenarios where Centric can help:
Centric’s marketing consulting services are helpful for firms who are interested in growing faster than their competition or want to scale up with professional support.
Our services help firms in the following situations:
- Established Companies who are looking for experienced support to re-position their brand based on customer feedback and changing competitive context. Read a case study here
- Start-Ups and SMEs who want to position their brand in a relevant and differentiated manner in order to meet business goals. Read a case study here
- Organizations who want experienced and qualified professionals to handle important marketing projects in a turn key manner
Centric Tool-kit for Marketing Consulting
At Centric, we believe successful marketing is linked to consumer insight. Hence at the start of all our engagements, we work on understanding the competitive context, category drivers and core consumer insights. The engagement dovetails into a metrics driven, action oriented marketing execution plan that includes the following elements:
- Brand Positioning based on Consumer Insight : This involves determining the Key Pillars of Differentiation in a Competitive context
- Marketing Calendar : Insight based communication strategy with performance metrics to help meet business goals
- Communication Plan : Strategic Detail and Execution Consulting
- Composite messaging : Traditional, Digital & Social Media & Content to create interest in Brand offering
- PR & Events : Strategy and Execution Consulting
- Internal Communication : Strategy and Execution Consulting
Last mile execution support :
Centric also provides last mile execution support to organizations who do not have a full -fledged marketing department. We function as their de-facto marketing head, design strategic marketing goals in line with their business objectives and create a marketing calendar that is measurable and effective. Our last mile solutions include
- Devising Marketing Calendar linked to Business Goals: Marketing plan linked to business goals covering traditional & digital media, PR, Social outreach and Events
- Execution of Marketing Calendar : Creating collateral (either in-house or through preferred agency) and roll out of calendar
- Performance Review and Course Correction : Reviewing performance on a regular basis and identifying corrective action.
In summation :
Centric’s marketing strategy and execution support are beneficial to organizations who want experienced support to help the organization achieve specific business goals.
Read more about Centric’s approach towards Marketing Strategy in Action in our Blog
You could also read our articles in the Hindu Business Line and YouStory.com