Social Enterprises Growth

Annual Report Careworks Foundation



Our client is a foundation working with government schools in Karnataka and Tamil Nadu. Established less than a decade ago, the foundation and its parent company, wanted to commemorate its achievements on their fifth anniversary.  In order to communicate their impact, Careworks Foundation decided to publish a comprehensive annual report that covered all aspects of the foundations work at ground level.

They hired Centric to give create a new look Annual Report where the teams achievements would be highlighted and key stories would be shared with internal and external stakeholders.



Our Approach

As our client is a foundation that primarily focusses on the health, well being and education of under privileged children through ground level intervention we followed a two step approach :

Phase 1 : Structure the report to reflect the key pillars of the foundation

Discussions with internal team to identify key impact stories and curate the right information for maximum impact.


Phase 2 :Designing the annual report with a fresh new look

The foundation already had a strong brand identity and design guideline. However they were looking for a fresh new look. In light of the same we presented multiple looks that were more contemporary to the team to help them arrive at a new, more contemporary design language.

In addition : Our comms team also reviewed the work done competition in this sector to determine most suitable ways to engage their customers.



Key deliverable

  • Annual Report
  • Supporting communication – Social Media Posts
  • Design Templates for future reference


In summation

The Annual Report was appreciated by the client and their internal and external stakeholders.

Centric Brand Advisors has been handling their communication requirements – including subsequent annual reports and other important communication over the past 5 years.


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