Start Up Scale Up Solutions

Retail Strategy Consulting for B2C Launches



Our client is a social enterprise that works with small farmers. It is a sister organization to CCD (Centre For Collective Development) that helps farmers form cooperatives at the village level and collectively sell their produce. 

Farm Veda procures fresh produce from the farmers and produces a range of packaged food products like Instant Mixes, Ready to Eat snacks, Condiments, Chocolates, edible oil and many more. These products create more value for the farmers as all the profit from Farmveda products goes back to the farmers.

After a soft launch, the founder wanted to set up a professional sales system – leveraging online and offline sales. They engaged Centric to establish the brand with online sales partners and develop a footprint in brick and mortar stores.



Our Approach

As our client wanted both online and offline presence we followed a two path approach – both working in parallel 

Part 1 : Strengthening On-Line sales Partnerships

While the brand had a presence with online platforms, the absence of a dedicated senior resource has prevented the brand from achieving its full potential. CBA initiated a series of conversations with buyers across platforms and was able to establish a better working relationship and a larger footprint with the sales channels.


Part 2 :Establishing a footprint in Brick and Mortar stores in Bangalore

Over a period of three months, CBA was able to place the brand in 100 brick and mortar stores using our experiences sales personnel to introduce the brand and secure brand placement.

In addition : Our sales team also worked with their distributor to ensure the products were properly distributed for maximum coverage.


In addition, we also helped FarmVeda hire a senior sales professional to help run the sales verticals and were able to transition out of the assignment.



Key deliverable

  • Achievement of Sales Target over a 4 month period
  • Sales Strategy and implementation plan for on-line and off-line sales
  • On the job training for the young team that was working on the brand during the initial period after launch


In summation

FarmVeda was able to establish a sales platform for online and offline growth.


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